Job Description

Key Accountabilities

• Strategy Execution

- Focus on developing and maintains major key account relationship within the territory.
- Actively explore new opportunities with existing key accounts and explore any new potential key accounts development.
- Negotiate contracts, pricing, and long agreements with key customers.
- Collaborates on Opco sales strategies and identifies target accounts aligned with growth plans.
- Collaborate with nutritionists, veterinarians, technical, and R&D teams to develop tailored solutions.
- Organize and conduct technical training sessions for customers based on their needs

• Sales planning and execution

- Co-develops and executes the sales plan for the assigned key accounts in accordance with the set objectives and targets. Making sure in the sales plans are realized and sales targets are achieved.

• Customer acquisition

- Based on his/her knowledge of the market and the market intelligence performed by the marketing team and acquires new customers in a proactive manner through various means that may include direct visits, phone, references, etc., in order to retain and grow the customer base according to expectations and to achieve the sales targets.

• Customer Management

- Responsible for key account management and maintains relationships with key accounts, serving as their primary point of contact.
- Understand customer needs, plan for short- and long-term goals to offer customized nutrition solutions.
- Regular customer visits to provide hands-on technical support or any relevant support.
- Drive customer loyalty by delivering exceptional service, troubleshooting, and proactive engagement.
- Optimizes customer relationships and business opportunities.
- Builds strong client relationships and monitors competitive activity.
- Assesses account progress and organizes targeted marketing activities.

• Value Selling

- Builds value for the customer by investigation to uncover explicit needs and develop those needs.

- Demonstrates company’s capability by explaining how company’s products and services match a customer’s explicit needs.

• Internal networking

- Responsible to coordinate the internal expertise for Key Accounts by collaborating with the General Manager, and relevant stakeholders.

- Based on input from Marketing and Pricing measures, prepares and quotes customers, in order to advise customers appropriately and to conclude the sale of product.

- Proactively aligns (demands and expectations) the internal organization and all relevant stakeholders in order to achieve maximum customer satisfaction.  

- Responsible to maintain and build own product and technical knowledge in relevant product categories by taking local & global technical trainings.

• Issue resolution

Receives, follows up and resolves or ensures resolution of customer complaints / queries in a timely and efficient manner, in close cooperation with colleagues in Supply Chain and Customer Services, in order to satisfy customer expectations and ensure customer retention.

• Administration    

- Coordinates, executes, maintains and / or improves various administrative sales processes and systems, in line with the applicable procedures to ensure an efficient and effective sales administration compliant with policies and regulations.

- Manages CRM - sales processes, records call outcomes and plans future actions for successful sales.

• Management information

- Provides reports and insights to management on request, or own initiative, regarding quantitative and qualitative developments within his / her area of expertise and ensures all information is appropriately stored and updated, so that relevant stakeholders can make (timely) decisions and determine or adjust sales decisions and strategy.

• Projects

- May participate in various sales and customer service-related projects in his / her area and contributes to project results.